Gregory Maciag: Corporate America Moving to Video

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Tuesday, 02 January 2007

Corporate America Moving to Video

A Wall Street Journal column today by Bobby White titled "Firms Take Cue from You Tube" speaks about a long list of firms that are beginning to use video for communications. We're just begining our move into using video at ACORD. The end-game is that we want to deliver valuable (useful) content. I realize that the definiton of useful will differ by content consumer. And ACORD covers a wide spectrum of technical and business participants from diverse segments of our business spanning the globe. So we need to capture content, organize it, publish guides, package content for various communities and give you the ability to download MPEG files for your PowerPoint presentations. So we are planning to spend time this year getting feedback from you. What kinds of content do you need in your shop? Training? Education? Expert Advice? Case Studies? Let us know!

Wall Street Journal on Video

Posted on Tuesday, 02 January 2007 in Communications | Permalink

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My latest book presents the challenges members face when adopting industry standards as well as the opportunities that come as a result. It features my discussions with many people over many years and follows the foundation I set in my first book "The Business Information Revolution".

Industry standards are never adopted in a vacuum. They become part and parcel of all the trials and tribulations managers face in their day to day work. ACORD Standards are always part of a larger software development project that brings along people, priorities and politics. Adopting industry standards isn't simple, but the benefits far outweigh the problems of building and maintaining proprietary alternatives.

I trust that you will appreciate my frankness, identify with some of the challenges and learn from what others have done to pave the way.

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