Gregory Maciag: Facebook for Insurance Professionals

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Monday, 18 July 2011

Facebook for Insurance Professionals

In this live, free webinar presented by IIABA’s Agents Council for Technology, Cindy Donaldson, Director of Marketing & Personal Lines Sales at Founders Insurance Group and consultant Rick Morgan will help independent agents and other industry participants learn the ins and outs of using Facebook effectively. The session will cover how to set up a Fan Page, utilize Facebook to increase your brand awareness and market share, understand how Facebook Ads work, and connect with clients and prospects. The webinar will be tailored to the needs of independent agencies and show how this tool can be used to increase customer communications, strengthen client relationships and ultimately grow business. LIVE WEBINAR: AUGUST 9 at 2PM EDT REGISTER

Posted on Monday, 18 July 2011 in Social Media | Permalink

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My latest book presents the challenges members face when adopting industry standards as well as the opportunities that come as a result. It features my discussions with many people over many years and follows the foundation I set in my first book "The Business Information Revolution".

Industry standards are never adopted in a vacuum. They become part and parcel of all the trials and tribulations managers face in their day to day work. ACORD Standards are always part of a larger software development project that brings along people, priorities and politics. Adopting industry standards isn't simple, but the benefits far outweigh the problems of building and maintaining proprietary alternatives.

I trust that you will appreciate my frankness, identify with some of the challenges and learn from what others have done to pave the way.

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This is a PDF version of my book. You have my permission to view, save and print copies for your personal use. Use your browser "Back" button to return to the blog after you visit or print a chapter. If you want a clean copy, it's available at the Amazon bookstore.