Gregory Maciag: Words Worth

Tuesday, 02 August 2011

Words Worth

"Insurance" is the most expensive word in the world. At least, it's the most expensive word an advertiser can buy on Google. When a user searches on any term including "insurance", they are shown a relevant ad and, if they click on it, the advertiser pays Google $54.91. The top queries include "auto insurance price quotes," "car automobile insurance," "building contents insurance," "buy car insurance online," and "life insurance comparison quotes".

The next most expensive AdWords are "loans", "mortgage" and "attorney". And the rest of the top twenty: "credit", "lawyer", "donate", "degree", "hosting", "claim", "conference call", "trading", "software", "recovery", "transfer", "gas/electricity", "classes", "rehab", "treatment" and "cord blood". Plenty in there to interest insurers.

The Atlantic

Posted on Tuesday, 02 August 2011 | Permalink

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Name is required to post a comment

Please enter a valid email address

Invalid URL

New Book

My latest book presents the challenges members face when adopting industry standards as well as the opportunities that come as a result. It features my discussions with many people over many years and follows the foundation I set in my first book "The Business Information Revolution".

Industry standards are never adopted in a vacuum. They become part and parcel of all the trials and tribulations managers face in their day to day work. ACORD Standards are always part of a larger software development project that brings along people, priorities and politics. Adopting industry standards isn't simple, but the benefits far outweigh the problems of building and maintaining proprietary alternatives.

I trust that you will appreciate my frankness, identify with some of the challenges and learn from what others have done to pave the way.