Insurance products aimed at covering reputational damage are gaining attention. Here's a snippet from a report on how Canadian brokers are approaching the market:
" 'My boss is a big fat cow,' is a very common tweet," he said. "But people often stupidly then say where they work and who their boss is in the tweet." The legal ramifications can hurt both the finances and reputation of a business. "We've seen people, in their personal capacities — the 'big-fat-cow boss' bringing a lawsuit against the individual," said Dolden. "And we've also seen the company have to take action because, from a reputational point of view, their brand is now suddenly gone viral, negatively."
Meanwhile Swiss Life has launched a product that helps people defend their reputations online - for 9.90 euros per month.
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