Gregory Maciag: A New Agency Social Media Survey

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Saturday, 18 February 2012

A New Agency Social Media Survey

Jason Hoeppner from B.H. Burke &Co, said that when he speaks with an agency owner, COO, or marketing manager about social media, I get asked about the results other agencies are seeing, in particular their return on investment (ROI). (I’m sure for the most part they’re seeking this information to help them make an informed decision on whether to invest in these new marketing methods, but I sometimes suspect it may also be a defensive question to justify not delving into the topic further.)

As a result of lacking good solid data to provide an answer, I decided to put together this survey to learn what industry people were doing in online marketing with social media. I’m not making any recommendations in this report, just presenting the results for you to use as you see fit. With that being said, the following three findings were the most eye-opening to me... READ MORE in Social Media Survey - B.H.Burke & Co. Feb 2012

Posted on Saturday, 18 February 2012 in Social Media | Permalink

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