Gregory Maciag: Marketing and IT Alignment

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Friday, 04 January 2013

Marketing and IT Alignment

Marketing and IT folks are better aligned than ever, because everyone recognizes business is becoming more data-driven. If you doubt this, consider that consumers are becoming more data-driven, and their greater knowledge and strategic focus forces organizations to behave the same way. Buyers are armed with information like never before. They are also able to reach multiple suppliers of equivalent or similar products. If your business isn't at least as savvy, it's going to be an also-ran. READ I&T

Posted on Friday, 04 January 2013 in CIO | Permalink

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New Book

My latest book presents the challenges members face when adopting industry standards as well as the opportunities that come as a result. It features my discussions with many people over many years and follows the foundation I set in my first book "The Business Information Revolution".

Industry standards are never adopted in a vacuum. They become part and parcel of all the trials and tribulations managers face in their day to day work. ACORD Standards are always part of a larger software development project that brings along people, priorities and politics. Adopting industry standards isn't simple, but the benefits far outweigh the problems of building and maintaining proprietary alternatives.

I trust that you will appreciate my frankness, identify with some of the challenges and learn from what others have done to pave the way.

Previous Book

This is a PDF version of my book. You have my permission to view, save and print copies for your personal use. Use your browser "Back" button to return to the blog after you visit or print a chapter. If you want a clean copy, it's available at the Amazon bookstore.