Call me picky, but a roundup of expert
comments on insurance technology expresses the consensus slightly wrong. The
summary says insurers need to invest in and talk up technology to attract new
entrants. But the sense of the expert opinion, as I read it, is not that
technology in itself will attract young people to the industry. The point is
failure to invest in technology will put them off. To be clear: Any organization wanting the
consideration of the smartest and most motivated people has to take technology
seriously. This isn't a nice-to-have. It's table stakes.
Positively attracting people to careers in insurance is going to take something more. And some of the factors which will carry most weight with potential applicants actually run counter to the idea that selling technology will do the trick. The social and intellectual aspects of insurance are going to be of great importance to a generation that has not only grown up with technology, but which is also not remotely excited by technology for its own sake. This is a generation that uses technology to connect – with people. It's also a generation that values real experiences. Business Insurance
We should be showing young people that insurance offers sociability.
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