Gregory Maciag: Customer Activated Ecosystem

Thursday, 19 February 2015

Customer Activated Ecosystem

IBM's Lynn Kesterson-Townes blogs compellingly on the need for insurers to have what she calls customer-activated ecosystems. One of her great diagnostics is: “How much time does it take to onboard an ecosystem partner? Do you ever have to say 'No' to an onboarding request because you can’t support the technical requirements?”

This two-part question should be asked in every organization – and repeated at regular intervals. It's only by pressing these points that real change will come about. We've got to accelerate away from the vague idea that it would be nice to be more agile, more open to partnership, more customer-centric, more real-time – and make it happen. IBM

Posted on Thursday, 19 February 2015 | Permalink

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New Book

My latest book presents the challenges members face when adopting industry standards as well as the opportunities that come as a result. It features my discussions with many people over many years and follows the foundation I set in my first book "The Business Information Revolution".

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