The business of growing food is increasingly informed by data. The precision agriculture movement aims to improve yields, profitability, quality, sustainability – everything about modern agricultural production – through smarter and wider use of sensors, data, and analysis. The potential is incredible and the impact for insurance is significant. Also, precision agriculture is set to model and prove many aspects of the IoT – not just technologies, but business models and relationships as well.
I think leaders in every industry should borrow the “precision” tag. Think about it. Every business wants to get closer to its customers, get higher resolution on its processes. Organizations are going for greater granularity. Big data is sometimes painted as something that's happening to business, but in fact it's something business is doing – because it wants to know more, and in more detail.
There's already precision medicine. Isn't saying you're into “precision real estate” or “precision transportation” or “precision nutrition” – any combination you can think of – better than only explaining your aims in terms of technology and data? The precision is the real goal. Technology is the means. AgFunder
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