In a short blog post, Randy Connelly of Utopia asks: “How do you convey the importance of data standards and governance to distant managers?” His answer starts: “It’s going back to identifying the real business challenge or pain point and then driving out what the value is to getting the data corrected.”
There's a lot of sense in this – it's always important to get the conversation back to the business. Despite the continuing digitalization of business, managers' default idea about data is usually that it's just a technical concern.
There are a couple of things to chew on here as well. How long are organizations going to tolerate “distant managers”? I guess we mean managers who are several steps away in a hierarchy, rather than managers who happen to be located at a remote site. Or maybe we mean managers who are distant in the sense of aloof from what they regard as technical matters.
Either way, there's a problem here. If you need the go-ahead of managers who know or care little about the importance of your data-centric project, these people are blockers. You should maybe go around them. If it's your job to educate and get them on board, then I feel for you. Maybe work both ends by running an educational campaign while getting on with your project.
As Connelly says, if you really need people to care then you've got to get to the pain. Unfortunately, there's rarely a single, obvious, costed pain point you can wave in front of an unengaged manager. The business case for standards is usually multi-faceted. The most salient aspects of such a business case may not necessarily play to the interests of your target blocker. Also, I have every sympathy with people who say asking for a business case for standards is like demanding an argument for hygiene, or for having locks on the doors of the building, or for requiring staff to wear clothing to work.
And I think more and more people are getting the systemic point of data standards, which is that the pain isn't at one, or any distinct number of, discrete points. The pain is diffuse. The pain is shared. Failure to use data standards affects the whole organization – and the ecosystem of which it is a part. Without data standards, inefficiencies multiply, potential connections remain unmade, and constraints to innovation continue to loom over every creative impulse. It's a world of pain. Utopia