This headline is from an article about the oil industry. But take a look at the piece – because unless you're very alert, it's not evident until about halfway through what sector the writer is talking about when she refers to “the industry”.
Here's a quote from Ross Philo, who heads up “the industry's” main standards body: “There has never been a better time to work on adopting them [standards] in order to deliver dramatic cost savings for individual companies and for the industry as a whole.” I guess the dramatically low oil price is the unspoken driver here.
The article suggests players in the oil industry are only just beginning to appreciate the obstacles and inefficiencies created by the lack of data standards for collaboration among companies and breaking down silos within them.
Does every industry need a downturn before it “gets” standards? I don't think so. Business leaders and new entrants in many sectors are focused on innovation rather than simple continuation. They're less concerned with trying to protect their eroding power bases. The thinking that inspires their actions is less about riding out the storm than transcending to a new environment – a world they are working to co-create.
And what if the downturn doesn't switch back into an upturn? Maybe this is still unthinkable to some oil industry executives. But the unthinkable has become the norm elsewhere. Everybody seems to be looking for disruptive innovation not business as usual.
I wonder how much longer an offer like “cheapest way to survive” will be attractive to decision makers. And of course the arguments for data standards are so much more positive than this. Organizations use data standards so they can grow and evolve, not just so they can scrape through another period of challenging market conditions. RigZone